This Nike mock campaign was centered around capturing the bold, expressive energy of Nike’s sportswear and lifestyle apparel. As the Art Director and Photographer, I developed a vibrant, color-blocked visual world designed to amplify each model’s individuality while staying true to Nike’s performance-meets-style identity. The final imagery balances athletic edge with lifestyle confidence.

Athletic woman jumping in sportswear with an orange background.
Man wearing a beige and white Nike tracksuit against a yellow background.
Person jumping in athletic wear against an orange background
Person wearing Nike high-top sneakers in yellow with beige pants featuring a Nike logo, standing on a light surface.
Person sitting against an orange background, wearing a green t-shirt, khaki pants, and sneakers with yellow laces.
Person sitting on the floor tying yellow Nike sneakers, wearing a light green shirt and gray pants, with an orange background.
Two athletes in athletic wear posing in front of a pink and purple gradient background. One is a woman wearing a black sports bra and camo shorts, and the other is a man in a purple tank top and gray shorts, flexing his muscles.
Woman in athletic wear crouched in a runner's starting position, purple and blue gradient background, wearing Nike shoes and a Nike Air jacket.
Man wearing a gray hoodie over a black "I Ball Harder" t-shirt, dark pants, and sneakers, standing with hands in pockets against a pink and purple gradient background.
Man in red jacket and black pants posing against orange background
Person wearing a red jacket and black pants, posing against an orange gradient background.
Person sitting on the ground wearing a red jacket and black pants against an orange background.
Person in a green sweatshirt with a Nike logo, sitting against a green background.
Person wearing green Nike sweatshirt and shorts against a green background
Person with long black hair wearing a black tank top and white pants, sitting against a green background.
Person wearing a black tank top, white pants, and black sneakers, kneeling on one knee against a green background.