As Brand Manager at Smoke Rise New York, I lead the brand's creative direction across campaigns, marketing, and content production—from concept to final execution. I oversee photo and video productions, art direct seasonal collections, and develop creative strategies that strengthen the brand across digital, social, and retail channels. By combining fashion, technology, and cinematic storytelling. Including virtual production with LED walls and Unreal Engine. I create visually distinctive campaigns that elevate the brand and deliver meaningful business impact.